A Home Run of an Idea

by Jodi Weiler, Marketing

Over the holiday I was able to partake in the America’s favorite pastime – attending a baseball game.  Here in Michigan, we love our Detroit Tigers. Whether they are on a winning or losing streak, going to a ball game always presents a great opportunity for me, not only to see the game but also to check out what everyone is wearing around the ball park from jerseys to tees and tanks.

A lady in the row in front of me was wearing a particular tank top that caught my attention.  It was a navy, ribbed tank and appeared to have been silk screened with several small, faded Old English D’s on the front, a large, solid Old English D in the center and the word Tigers across the front.  I absolutely loved the look. Then a thought occurred to me: CCH20!

No, I am not going to replicate the Tiger tank, but the look would be great for my sister’s wedding. Tank tops have become really popular for the bridal party and the bride to wear out on the night of the bachelorette party. I decided I could start with black tank tops. Then I could cut several sizes of script B’s (for “Bride”) in CAD-CUT^® SuperFilm heat transfer material, place them randomly over the front of the tank and use the CCH2O method of application with my heat press to get the water-based screen printed effect. To see how to make this heat application method work for you, watch the video below.  My next step would be to cut a 3” or 4” script “B” in either raspberry or silver glitter flake heat transfer material to put in the center of the tank just below the chest area.  The finishing touch to this unique creation will be a rhinestone transfer design spelling the word “Bride”. I could continue the theme for the whole bridal party, specifying which member each woman is, such as Matron of Honor, Bridesmaid and so on.

Creative ideas are everywhere. Sometimes they are hanging on a rack in a store window; sometimes they are sitting in the row in front of you at the game. Unfortunately, the home team did lose the night of the game, but at least I came home with a winning idea.