September 12, 2014 · Leave a Comment
by Bella B., Campus Correspondent
School has begun and walking around campus you can see what organizations or groups each person is a part of. Colleges offer many opportunities for the heat printing market. Greek life, school organizations, clubs, and sports teams are constantly wanting more awesome spirit wear to make them stand out, and heat transfer material and a vinyl cutter are a great way to give them what they need.
The sororities and fraternities wear their Greek letters on just about anything, including baseball hats, T-shirts, pins on their backpacks, and jackets. In the beginning of the school year it is a big deal for the fraternity and sorority members to wear their letters in hopes that students will go through recruitment and want to join their chapter.
School organizations and clubs are also wearing their spirit wear in hopes of getting more students involved. Many of these organizations and groups are wearing T-shirts and polo shirts that have their associations’ names on them.
Student athletes are given large amounts of spirit wear and you can see them wearing T-shirts, sweatpants, and workout apparel. Colleges are proud of their athletics and our school store sells spirit wear for every sport. The spirit wear sold at our school store is different then what the members of the team get; it is less personalized and consists mostly of T-shirts and sweatshirts.
Although there are different reasons for everyone’s choices in what they wear, there are a lot of similarities in where designs are located on garments:
• Left chest locations are very popular, especially if there is a pocket on the left chest. They can be as simple as a monogram, Greek Letters, or “WMU”. To go with the left chest location it is really popular to have something big on the back of the shirt.
• A lot of girls wear leggings around campus and there are multiple locations that you can decorate with a heat press: Down the calf (as seen in the picture above), top of the back of the leggings in the center, or on the right hip on the top.
• Spirit Jerseys are also becoming extremely popular. Every sorority on campus has its own color. The school store is also selling “Western Michigan University” ones as well.
• Two other popular fads I have seen are words going down the spine on a tight-fitted shirt as well as horizontal across the back at the bottom of tight-fitted shirts.
• Tank tops are popular with both boys and girls. Most people wear ones that are not fitted but are loose, they usually have something large on the front, or a small left chest logo.
As you can see, no matter the organization, there are plenty of opportunities for heat printing on campus.
Editor’s note: Please be aware that vendors who fulfill orders bearing any fraternal organizations’ marks must be licensed.
September 9, 2014 · Leave a Comment
by Matt DeLaere, Marketing
|Stahls’ Canada’s new Custom Vintage Patches distress more each time they’re washed, giving each patch a unique look.
Much like heat printing, with its weeding, hand, masking, and substrates, wine tasting has its own lingo, with wine lovers discussing nose, body, bouquet, and aftertaste. And even though it’s not over yet, I’m sure we’ll look back and say that 2014 was a good year, at least for heat printing. Conditions have been excellent for the heat printing harvest, resulting in a robust, rustic new product from Stahls’ Canada with excellent finish – Custom Vintage Patches.
The comparison between heat-applied patches and products of the vineyard may seem like a stretch, but like fine wine, Custom Vintage Patches will only get better with age. Their distressed cotton twill edges fray more each time they’re washed, creating a unique distressed look. Each garment you create will be one of a kind.
Best of all, you can achieve this worn, rugged look without sewing or embroidery. The patches apply permanently to a wide variety of fabrics with only a heat press.
Whether you’re talking about wine or about fashionable patches, vintage matters. Try Custom Vintage Patches for your next decorating job and give your customers a unique, fashionable look they’re sure to love.
Note: Custom Vintage Patches are available in Canada only.
September 5, 2014 · Leave a Comment
by Bella B., Web Marketing Intern
|Bella does her little turn on the catwalk. The catwalk, yeah.|
During my summer internship at Stahls’ I assisted with many different tasks, including posting on Facebook, pinning to Pinterest, online reputation management, researching content curation, creating slideshares and infographics, writing blog posts, decorating a plethora of onesies on a heat press, and even attempting to become Stahls’ next top model in a photo shoot. I was able to work with multiple employees from all the different departments who were full of knowledgeable information. I also had luncheons with managers and executives who had plenty of great advice to help my business career.
I had the privilege of working with the Web Marketing department again this summer and learned a new form of marketing. In my marketing classes at school we talk about the basics – “What is marketing?” and “How do you market to customers?” This summer I learned that marketing is much more complex than I thought it was. Marketing is everything, it is selling, advertising, educating, helping, and communicating with your customers both directly and indirectly. Not only that, you have to be aware of what’s new and what your customers’ needs and wants are; as well as being where they are. If they’re on Facebook and Pinterest, you have to be on Facebook and Pinterest. I was able to not only sit and watch all this craziness but was able to create posts, slideshares, and infographs to market to Stahls’ customers.
It’s safe to say this summer I learned a lot. I now head back to Western Michigan University to live in a house full of sorority girls but my time with Stahls’ does not end here. I will continue to write blog posts about the different trends I see from college students on campus, at tailgates, and from clubs and sports teams. I will also be creating some of my own heat printing creations and writing about where I got the idea and steps on how I made it.
Thank you to everyone at Stahls’ for all the guidance and advice that I will certainly be using when I go back to school and for not making this a miserable desk job!