July 22, 2014 · Leave a Comment
by Matt DeLaere, Marketing
|[Image from http://www.epchihuahuas.com]|
In the past we’ve had blog posts about hockey jerseys with metallic wings to honor the condor, jerseys with a picture of Abe Lincoln to honor the Gettysburg address, groundhogs for Groundhog Day, Chewbacca, R2-D2, et al to honor Star Wars, and even a jack-o-lantern for Halloween (in June). And now, during the dog days of summer, the El Paso Chihuahuas (AAA affiliate of the San Diego Padres) are dressing like their namesake. Sort of.
On August 3rd the Chihuahuas will welcome fans and their dogs to the annual “Bark at the Park” event. You might think that dogs wouldn’t want to watch a bunch of humans play baseball, but the Chihuahuas have ingeniously skirted that issue by looking like dogs. For the game, against the Reno Aces, they’ll wear jerseys adorned with a sublimated Chihuahua face (which takes on a frighteningly three-dimensional look in pictures of the jersey). Fido, Sparky, and all the other pooches are sure to be thrilled to see their favorite team dressed like one of their own.
As with most special event uniforms, the jerseys will be auctioned off during the game, with proceeds going to the Humane Society of El Paso.
If you’re decorating sublimated jerseys, no matter what the breed, you can avoid dye migration with Thermo-FILM® Pre-Cut Letters and Numbers. Resistant to abrasion and to dye migration on polyester uniforms, Thermo-FILM is your best choice for use on sublimated garments – plus, it applies in seconds, meaning you won’t have to work like a dog.
And now is the perfect time to stock up – through the end of July, packs, kits, and team packs of Thermo-FILM pre-cuts are 10% off.
So don’t bark up the wrong tree with materials that will bleed through – trust Thermo-FILM.
July 21, 2014 · Leave a Comment
by Dale Mouscos, Stahls’ Canada Marketing Coordinator
|Attendees gather to learn more about the Epson® SureColor® F2000 DTG printer.|
Gearing up for the big show at our own facility this year, our entire team took part in the preparation. We had various team members decorate the souvenir T-shirts days before the event, as registration quickly filled to over capacity. We had our Custom department prepare the Custom Embroidered Patches specifically for the show, and prepare extras due to the registration being over capacity. We had arranged to have two separate days for the event with an identical schedule for those customers who couldn’t make it on one specific day. I think this worked well and customers appreciated having the option.
For those of you who have been to our showroom in Concord, ON you know that it is great for showing off all of our equipment, but not quite large enough to host an event for more than about 50 people. Well, we rented some extra chairs, set up the projector and screen for our two presentations (“Heat Printing 101″ with General Manager Rob Gardiner and “VersaCAMM® How-To” with Steven Jackson of Stahls’ Equipment) and we made it work. We were ready to go and looking forward to opening our doors.
|General Manager Rob Gardiner holds forth on heat printing during his presentation.|
Our pleasant customer service reps, Sherry, Jessica, and Sabrina greeted customers as they arrived and signed them in, providing them with their goodies and a chance to win a Mini-Tee Sample Ring (valued at $75). From there, we began with our first presentation – “Heat Printing 101.” Some of our customers were fairly new, so the insight about our heat presses was very beneficial for them. Rob addressed questions for issues they encountered and I believe that many appreciated knowing about how useful our accessories were and how their lives would be made much easier because of it. We are here to help in any way we can, and if that means giving suggestions about new ways of protecting garments and proper use of accessories, we are happy to share. Most of our customers had purchased at least one heat printing accessory by the end of the day, so Rob’s educational seminar was evidently effective in showing how useful these items can be.
We introduced our sales team, led by our National Sales Manager, Spencer Ritchie, CAS and brought the team to the front of the room so that our customers knew whom to approach with questions. Needless to say, our entire sales team was quite busy for the remainder of the day and set up individual appointments to assist further at our customers’ places of business.
Following the presentation, we picked up the chairs and opened up the room for product demonstrations on our newest equipment, including the Epson® SureColor® F2000 Direct-to-Garment Printer, the new Graphtec CE6000 Vinyl Cutter, the GCC X252 Laser Engraver and the Roland® VS-300i printer/cutter. Our demonstrations were well-received as customers had the opportunity to see the equipment in action.
We broke for refreshments and light snacks while Steven Jackson prepared for his presentation to begin after lunch. Steven went over the basics of creating decals from start to finish. He demonstrated artwork and explained incorporating cut lines and perforated cuts with handouts for what we all witnessed him creating. He addressed common issues that many encounter, as well as various solutions to overcoming them. Customers were intrigued with this newfound information and stayed afterwards to speak with Steven and obtain even more information specific to their operations. We were grateful to have Steven as a guest speaker at the National Tour Toronto events and will definitely consider bringing him along for future events.
The remainder of the day was effective with a casual and open concept setting which worked well for interacting with our customers. We trust that everyone enjoyed themselves and took away more than what they expected to get out of the show. We will be doing a drawing on Monday, July 21 for the winner of the Mini-Tee Sample Ring. The winner will be contacted and will receive their ring in the mail.
Thank you to everyone who helped to plan and execute this show and of course to all of our customers who made this possible! We’ll see you again next year!
|The Stahls’ Canada team thanks everyone who attended the 2014 National Tour and looks forward to seeing you next year.|
July 18, 2014 · Leave a Comment
by Sarah M., Product Development Intern
|So far, Sarah’s more than satisfied with her summer stint at Stahls’.|
After several weeks of being an intern at Stahls’, I have learned how much thought and work goes into a simple T-shirt design.
Before, I never knew there were different heat transfer materials used for the words or numbers on garments depending on what fabric they are made of so the color doesn’t bleed through. I just thought that someone out there heat pressed some letters and called it a day. I’d never heard of Premium Plus™ or Thermo-FILM® and never knew how to put colors and designs together to make a jersey or uniform. Well, now I have and now I do and it’s actually pretty cool.
So far, my experience at Stahls’ has shown me that even if you aren’t related to a Stahl, everyone here is treated like family. One project is everyone’s project. Coming into this internship I was told that I would be busy, and they were not lying. I don’t think I, or anyone one else in this company, ever stops moving or heat pressing.
For a couple of weeks, I have been measuring numbers for new fonts so customers can see how big they are when the numbers are one, two or three colors. Also, I’ve been helping out with new sport jersey and uniform designs.
Working at Stahls’ so far has definitely been hard work and I am a lot more tired by the end of the day than I expected to be. But, I am so happy to be a part of this company, even if I am only intern Sarah.