July 29, 2014 · Leave a Comment
by Matt DeLaere, Marketing
|Fans wear their misspelled souvenir shirts.
[Image from http://www.newyorkdailynews.com]
This weekend the Colorado Rockies gave the first 15,000 fans at Saturday’s game a T-shirt bearing the name and number of Rockies star shortstop Troy Tulowitzki. That’s T-U-L-O-W-I-T-Z-K-I. Problem is, as you can see in the picture on the left, the second T was left out of the name.
When you make a spelling mistake on a jersey, odds are that it won’t be distributed to thousands of fans. But such a mistake might count even more for a single player and make the difference between a one-time sale and a loyal repeat customer.
The Rockies incident this weekend serves as a helpful reminder to always double and triple-check spelling before ordering and again before closing the heat press and committing any mistakes to the substrate.
Even the best of us commit errors, though (Tulowitzki himself has 4 this season). But if you make a spelling mistake on a jersey, there’s still hope. Stahls’ Lettering Remover Solvent removes Thermo-FILM®, Thermo-FLOCK®, and Thermo-GRIP® letters and numbers from most fabrics (if used within 48 hours of application) and will help fix any costly mistakes.
So when you let one get past you, be sure there’s a fielder backing you up – keep some Lettering Remover Solvent on hand.
July 28, 2014 · Leave a Comment
by Danielle Petroskey, Marketing
1.) Keep the working area clean & dust-free. Dust can be detrimental to a heat press machine, especially the electrical components. Using an air duster every six months is a good practice.
2.) Protect the upper platen from inks & residue. Using an Upper Platen Cover and a Non-Stick Cover Sheet are the simplest ways to keep the platen clean. Both of these will protect the metal from any excess inks or adhesive from transfers. If by chance, anything does adhere to the upper platen (hey, mistakes happen to everyone), heat up the platen to about 320° F and clean off with a cloth.
3.) Protect the lower platen from wear & tear. A Quick Slip Lower Platen Protector helps with this by covering the silicone pad that comes with all Hotronix® heat presses. In addition to protecting the platen, this cover will make threading garments much easier with its non-stick material. Both upper and lower platen covers can be cleaned with a damp cloth.
4.) Grease all exposed rods on the heat press. About once a year is a good timetable for this. Also, threaded pressure adjustment spindles, on manual units, can be lightly lubricated with high-temp lithium grease.
5.) Use the original cord that came with the heat press. Other cords may fit your machine, but are unable to carry the voltage needed. To avoid fire and other safety hazards, do not put cords on or near hot surfaces. This may sound counter-intuitive since the heat press is quite hot. All we ask is you don’t put it on or near the heating element. Keep it plugged into the back of the unit, away from the heat.
6.) Check for cold spots. Even heat is essential for proper application for all types of heat printing. Check yearly, or as needed for any heat inconsistencies. A machine test kit should be used for this purpose.
Print out this quick maintenance guide to keep handy!
July 25, 2014 · Leave a Comment
by Tina and Bella, Web Marketing Interns
|Remember – you’re not the only one being interviewed.|
Throughout the summer the interns have the opportunity to listen and ask questions while having lunch with members of Stahls’ management. We learn about their current role at Stahls’, their past experiences, plus some helpful tips. This week we had the chance to meet with Marketing Manager Colleen Young. Because we are working in the web marketing department this summer, we were intrigued to see the differences between marketing on the web and print marketing.
Colleen talked about the different positions held in her department and the past experiences that led her to Stahls’. As conversation continued we began talking about our dream jobs and how we plan to get there. We asked Colleen various questions about how we should go about achieving our dreams with most of them revolving around the interview process.
She gave us some of her personal tips that she uses and looks for when interviewing:
-Roll with the punches.
-You’re not the only one being interviewed -interview them too.
-Don’t be nervous, relax.
-If the conversation doesn’t flow well with your potential future boss, that position may not be the best fit for you.
-Most importantly, apply for jobs that you will enjoy.
As college students who will be going through the interviewing process in the near future, it’s always valuable to learn tips from the insiders of the business world.