April 16, 2014 · Leave a Comment
by Matt DeLaere, Marketing
|Visit the Stahls’ Canada National Tour event near you and see all the doors that heat printing can open for your business.
We owe a lot to the east. Without it, the sun would have nowhere to rise, nobody would be able to read John Steinbeck’s East of Eden, and our language just wouldn’t be the same. We wouldn’t be looking forward to feasting with family and friends this Easter, all the Whos in Whoville would miss their roast beast at Christmas, and last but not least, we’d have no bread for lack of yeast. Yes, without the east, we’d be in quite a pickle.
In the spirit of appreciation, Stahls’ Canada will head east next week to continue their 2014 National Tour. After a successful run through the Canadian west, the team hits the Maritimes next Thursday, April 24, in Halifax, and Friday, April 25 in Moncton. Then it’s on to the birthplace of poutine, with stops in Québec City on April 28 and Montréal on the 29th. The second leg of the Tour wraps up April 30 in Ottawa.
Whether you’re a newcomer to the industry or a grizzled veteran, our team of heat printing experts will help you find solutions that will make your business as successful as it can be. You’ll be able to take advantage of a close personal setting to get answers to all of your questions and learn about our newest equipment and materials.
The bright, smiling faces of the Stahls’ Canada team will show you machines like the Hotronix® Fusion™ heat press, Roland® BN-20 print/cut system, GCC laser engravers, Stahls’ DMS sign making equipment, and more. They’ll also tell you all you need to know about the Epson® SureColor® F2000 Direct-to-Garment printer.
And you won’t leave empty-handed. You’ll get your own souvenir T-shirt (printed on the Epson DTG printer) and a sample of our Custom Embroidered Patches, plus catalogs, price guides, and literature about our products and services, as well as samples of the newest CAD-CUT® heat transfer materials. You’ll even be entered to win a free Mini-Tee Sample Ring.
Still not convinced you should attend? How about some discounts? We’ll have Tour specials like 5% off regular-priced equipment, 10% off DMS media, buy-one-get-one-free art products from Great Dane Graphics, and 10% off your first order of our upcoming Direct-to-Garment Decorating Services.
All this, and admission is free! To register for one of the eastern dates or to learn more, visit the National Tour page on our website.
April 15, 2014 · Leave a Comment
by Courtney Matlick, Stahls’ CAD-CUT Direct
|Introducing White CAD-CUT Glitter Flake.
Did you know that white is the most popular color in team sports? Teams are required to have one dark and one light (mostly white) team uniform, making white the most frequently used color for uniforms.
Did you also know that white is the most popular color for apparel and team decoration? In fact, if you look in your shop right now you probably have a roll of white Fashion-FILM™ or pre-cut numbers in white Thermo-FILM® sitting on the shelf. White outsells every other color in all of our CAD-CUT® heat transfer materials.
If you’re familiar with Stahls’ CAD-CUT Glitter Flake™, you’ve probably been wondering why this popular color has been missing since the product launched in 2009. We heard your suggestions and are ready to deliver you a premium white glitter product worthy of the Glitter Flake name. We have worked diligently over the past 4 years to develop a glitter heat transfer vinyl that truly sparkles and stays a vibrant white even on the darkest of garments.
Watch this video and see the latest product in bling for yourself:
April 11, 2014 · 2 Comments
by Danielle Petroskey, Social Media Marketing Manager
A few weeks ago I attended the Social Media Marketing World 2014 conference in San Diego. While I learned many new techniques, concepts, and ideas, from the best teachers, speakers, and rock stars in the industry, some themes stood out above the rest.
Social media is meant to be social. This means to:
- Communicate authentically as a person, with a name and personality, instead of hiding behind the logo or avatar of the brands we represent.
- Engage in conversations & build relationships with people in our social communities.
- Ask questions and listen to what matters to the fans who follow us.
- Create and share relevant helpful content, instead of just pushing out self-promotional posts.
- Have fun and laugh with our fans.
- Understand that people buy from people.
While I pondered what all of that meant, I realized these are not new concepts for me, and probably not for you either. Please let me explain…
“How can I help you?”
This question was taboo when I worked in a high-end retail boutique many years ago. It was considered a “stale expression” used in fast food restaurants. We were taught to ask more descriptive, open-ended questions, while building a rapport with a prospective customer. To treat each person as a new friend, make them comfortable in our store, and listen to their likes, dislikes, preferences, and suggestions more than we spoke.
While we asked the question with different words, the goals remained the same;
- How can we be of service to you?
- How can we add value to your life, family, and business?
- How can we make you so happy that you’ll want to tell your friends about us? (This was the Holy Grail, considering we were selling high-end costume jewelry in swanky spots around the world and few people wanted their friends to know they were wearing fakes).
- What can we do to make you say -” there are many similar stores with similar products and we could’ve bought from anyone, but we chose yours. You were the difference.”?
I’m proud to say we had a huge repeat clientele. People would stop in our stores just to say hello and tell us how much they loved our products and service, but most of all our teams. Because we cared about them as people, not just as customers.
- When something new came in that we knew they wanted, we called.
- When we read about something in a magazine we thought they might like or had something to do with their business, we wrote a note and sent it to them.
- If we knew they were having a hard day, we’d make them laugh or listen to their woes.
- If we had a tip that would make their lives easier, we shared it.
- When they purchased something, shared a suggestion with us, or referred their friends to us, we thanked them.
Yes, we sold a ton of jewelry to them too. But, we also made sure that we offered them value in their lives. Because we realized our customers were people just like us; parents, sons and daughters, siblings, professionals, business owners, friends, etc., living life the best they knew how.
The Takeaway- Social media is much more valuable than just platforms to talk about your brand. It’s an opportunity to help and connect with people, as people, all over the world in real time. Next time you meet someone, online or off, keep the thought “how can I help you?” at the front of your mind and see what happens.
How are you bringing value to the people in your communities? Please share in the comments.
Need some inspiration? Kim Garst, CEO of Boom! Social, created 50 Ideas To Help You Connect With Your Followers.