What is Marketing?

August 22, 2014 · Leave a Comment 

by Bella B., Web Marketing Intern

       
Stahls’ marketing techniques include giveaways at trade shows.

This summer Stahls’  interns have been having meet-and-greet luncheons with different employees throughout the company. During these luncheons we learn about each employee’s job position, their past experiences that led up their success, and informative tips and recommendations for our career paths. For our last luncheon we met with Ted Stahl. This luncheon started just like the rest, with Ted asking us what our majors are (we’re all marketing majors), where we go school etc. He then asked us, “What is marketing?”

According to the dictionary, one of the definitions of marketing is “the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.” Okay, but what does that mean? Ted picked our brains and asked us what we thought marketing really meant. Our answers varied from finding demand and supplying it to satisfying the customer’s needs. This was at least partially correct – that is the goal: to market to people in hopes you fulfill a want/need in a certain market. So how do you market?

Ted told us a story about a retail shop he used to own. He was painting the outside walls and the can of paint had fallen down and paint splattered all over the cement. Instead of viewing this as a mistake he saw it as an opportunity. He painted the entire sidewalk that color and paint a large daisy in front of the door. The local newspaper thought it was a clever idea and wrote an article about the store including a picture of the daisy. This was one of Ted’s unique types of marketing. After telling us this story he asked us what we would do to market heat transfer material to our customer. We said send samples, go to trade shoes, write letters to our customers, etc.

After the luncheon was over I walked out  and thought about what marketing really is. Ted told us we’ve been marketing since we were born and it’s present in our lives every day. He was completely right; if we wanted a bottle, we let people know. A huge part of the process is communicating to your customers and taking advantage of opportunities to tell them what you do and why they should pick you to do it.

I guess I still don’t know exactly how to explain marketing but I’m enjoying the process of defining it.  What do you think marketing is? Share your definition in the comments section.

 

Family: The Spirit of Stahls’

August 21, 2014 · Leave a Comment 

by Lindsay Purrington, Marketing

       
The view from Lindsay’s front porch amidst the deluge.

They say that in times of adversity, a person’s true character is revealed. If that is true, I recently learned how amazing my Stahls’ co-workers really are. I learned that they are a group of strong, loyal, encouraging, and optimistic people to say the least.

On August 11th, I suffered a catastrophic loss of property at my home due to a “once in 500 years” flood which affected much of metro Detroit. The two lower levels of my home were completely submerged and part of my main floor was flooded as well. Our home, garage, yard and entire neighborhood were below several feet of water as the powerful rains overwhelmed the city’s drainage system.   We lost a mind-boggling amount of property including furniture, our children’s toys, family photos, Christmas ornaments, clothing, appliances, etc. Our cars were irreparably damaged as well. Needless to say, as a family with two young children (2 month old & 2 yr. old), my husband and I were overwhelmed. We knew that we would need to rely on the help of our friends and family to recover from this disaster.

My Stahls’ “family” stepped up BIG TIME. Within a few days of the flood, about 20 members of the web marketing & marketing departments showed up at my house with rubber gloves, masks, pizza and smiling faces to help us through the tough time. They washed dishes, demolished walls, ripped up carpeting, cleaned my kitchen and cheered us up during a time we needed it most. In addition to those who were able to physically help, we also received support in the form of donated cleaning supplies & toys and kind words of support and encouragement.

I will never be able to thank the team enough. It’s great to know coming to work every day that I am surrounded by a “family” I know I can depend on when times get tough. So, thank you all for your help and for showing me just how brightly the Stahls’ character shines!

 

The Importance of Color

August 15, 2014 · Leave a Comment 

by Bella B., Web Marketing Intern

       
Order heat transfer material swatches to see the exact colors available.

Do you know the importance of the colors you select for your brand and for your garments? I did some research and found that certain colors trigger certain feelings and affect judgment. One particular article on Entrepreneur.com examined the use of colors in logos and how it affects people’s opinions.

Brand personality is important and one of the best ways to get it across to your potential customers is through the color of your logo. Children as young as 8 years old are able to name logos of companies without even knowing what the companies do just because they recognize the logo and its colors. Each color triggers psychological feelings when being seen:

Yellow: Optimism, Clarity, Warmth

Orange: Friendly, Cheerful, Confidence

Red: Excitement, Bold, Youthful

Purple: Creative, Wise, Imaginative

Blue: Trust, Dependability, Strength

Green: Peaceful, Growth, Health

White: Balance, Neutral, Calm

For instance, Stahls’ logo is blue. When you see this logo we want you to feel loyalty, strength, dependability, and recognize us for this as a company. Other examples include Apple – white, UPS -yellow, and Hallmark – purple.

When choosing colors for your garments that target a particular gender it is important to keep these tips in mind:

• Males are attracted mostly to Blue, Green, and Black.

• Males prefer bold colors and darker-tinted colors.

• Females are attracted mostly to Blue, Purple, and Pink.

• Females prefer softer colors and lighter shades.

So, keep your audience and colors that will appeal to them in mind when choosing your company logo, garments, and designs.